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Fathom | A business and design consulting firm

We have a healthy drive to make things better.

Fathom consultants thrive on variety and love to dig deep into new and unfamiliar territories. And when you work with Fathom, you’ll collaborate with senior-level team members who have an average of 10+ years in their field.

what Guides Us

Our valued behaviors guide how we engage with each other, our clients, our community, and our work. They’re our shared standards to which we hold ourselves and each other accountable.


Building relationships. Becoming trusted advisors by listening, understanding, collaborating, challenging assumptions, and jointly taking risks.


Welcoming differences. Thoughtfully interacting with others to ensure that all feel heard, respected, understood, and valued.

The Greater Good

Building a more diverse and equitable environment. Actively and responsibly participating in the positive growth of our company and community.


Listening, learning, and demonstrating creative and holistic thinking. Exploring a problem from alternative perspectives. Proactively sharing knowledge and insights.


Knowing that we are stronger when we play to our individual strengths and when we work together.


Understanding that trust comes from addressing all issues authentically, openly, with humility, and without defensiveness. Embracing opportunities to give, seek out, and receive feedback without judgment.


Following through on the things we say we will do for our clients and each other. Delivering on commitments. Recognizing that, while mistakes happen, it’s how we respond to them, learn from them, and move on that matters.


Honoring our clients, the organization, and each other. Adhering to high ethical standards in behavior and business practices. Doing the right thing in all situations.


Recognizing the benefits that come from adapting as needed. Understanding that flexibility enables us to be versatile, resilient, and responsive to change with our clients and colleagues alike.

Continuous Improvement

Striving to build on success, to learn, and to grow. Achieving and exceeding the goals we set for ourselves, our clients, and the company.

Humor, Fun, and Joy

Remembering to take the work, but not ourselves, too seriously.


Shana Antonissen

Office Manager and Research Coordinator

Bret Busse

Vice President, Consulting Operations and Technology

Jeff Harrison

Senior Consultant, Experience Research and Design

Kat Jayne

Lead Consultant, Experience Research and Design

Greg Lawson

Senior User Experience Consultant

Laurie Le Moine

Principal Consultant

Eddie Lopez

Senior User Experience Consultant

Kate McRoberts

Managing Partner

Julie Pettit

Lead Business Consultant

Craig Rubenzer

Senior Business Consultant

Cherise Salim

Director, People and HR Operations

Elizabeth Sipple

Senior Business Consultant

Lynsey Struthers

Lead Consultant, Experience Research and Design

PaJai Vang

UI/UX Consultant

Ben Vargo

Senior Consultant, Research and Strategy

Aimee Vue

Senior Consultant, Research and Strategy

Cindy Weathers


Diversity, Equity, and Inclusion

Diversity, equity, and inclusion (DEI) are priorities at Fathom and woven into everything we do—from designing a more equitable and inclusive research practice to building a company culture welcoming of a diversity of backgrounds, thoughts, and experiences.

Read more about our thinking and efforts around DEI at Fathom.