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New ideas create momentum, offer direction, and satisfy the pressure of making progress towards goals. But momentum can be misleading. When innovation teams move too fast, too early, they often fixate on a solution before anyone has confirmed if they’re asking the right questions.

Even well-considered decisions can erode trust and credibility when leaders fail to communicate how input was gathered, what tradeoffs were weighed, and why a particular path was chosen.

Andrew’s background in creative storytelling and design will help Fathom clients build connection and clarity with the people they serve.

Moving from input to action means combining human connection with decision clarity, helping teams move to a clear path forward.

When uncertainty clouds decisions, bringing people together to share honest input can provide the clarity teams need to make confident choices.

With uncertainty as our “new normal,” it feels harder than ever to make good — let alone any — decisions. In this three part series, we’ll share practical ways to strengthen your teams and make decisions that stick.

Kat Jayne shares her takeaways from this year's Information Architecture Conference, reflecting on advancing the field through artificial intelligence while keeping humans at the center.

Plinko is a game featured on The Price is Right daytime game show but what does it have to do with human factors usability studies? It provides the perfect framework to work through root causing use errors observed during medical device usability studies.

We frequently hear about these struggles from our clients. Today’s organizations face constant — sometimes unpredictable — change that makes it challenging to stay focused and maintain momentum. A recent Harvard Business Review (HBR) article got us thinking about how to address these common pain points, get unstuck, and move forward.

We look back at how we celebrated 25 years.