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How can teams think about and incorporate real user input more often, and more deeply?

However teams decide to adapt, one thing that will remain is the need to listen to and learn from humans.

Can human-centered design evolve to be more responsive, more adaptable, and faster? We think the answer is yes.

Human-centered design depends on iteration and learning from users, but teams are being asked to move faster amid an accelerating pace of change. So how do we keep humans at the center when the ground keeps shifting?

Usually, research teams must choose: go wide with quantitative data or go deep with qualitative interviews. A new collection of AI tools appears to offer both. Here's what we learned after four healthcare-related studies.

Maggie brings a rare combination of relational warmth, operational precision, and a deep belief that when people feel like they belong, the best work follows.

What does flight school have to do with effective human factors user training? Fathom Consult Emily Alexander shares her perspective on designing real-world training to support better outcomes.

New ideas create momentum, offer direction, and satisfy the pressure of making progress towards goals. But momentum can be misleading. When innovation teams move too fast, too early, they often fixate on a solution before anyone has confirmed if they’re asking the right questions.

Even well-considered decisions can erode trust and credibility when leaders fail to communicate how input was gathered, what tradeoffs were weighed, and why a particular path was chosen.

Andrew’s background in creative storytelling and design will help Fathom clients build connection and clarity with the people they serve.